Ad Tech Archive
What is this ad trying to say?
Note: I originally posted this article on LinkedIn on Dec. 19th, 2019. I took the photo above this post just this morning. It’s an ad on the side of a New York City bus....
The missing factor in attribution
A recent column on LinkedIn by Gary Angel of Ernst & Young has given a great overview of current methods for attributing conversions to digital marketing campaigns. The headline he chose contained the provocative...
In search of the elusive second-party cookie
We’ve all heard about first-party and third-party cookies. But what about second-party cookies? Do they even exist? Although many discussions of cookies online don’t even mention second-party cookies, the consensus seems to be...