Monthly Archive:: July 2014
Agile basics: estimating the unknown
One of the most powerful concepts that the agile and scrum methodologists brought to software development is relative estimation. In a non-agile world, development teams are asked how long a given piece of work...
The missing factor in attribution
A recent column on LinkedIn by Gary Angel of Ernst & Young has given a great overview of current methods for attributing conversions to digital marketing campaigns. The headline he chose contained the provocative...
Bad UX: the case of the ambiguous magnifying glass
The first thing they teach on Day One of UX/UI Designer School has to be, “Don’t make the same icon in your UI mean two different things.” Surely, no one would ever actually do...
In search of the elusive second-party cookie
We’ve all heard about first-party and third-party cookies. But what about second-party cookies? Do they even exist? Although many discussions of cookies online don’t even mention second-party cookies, the consensus seems to be...
“Pop-filter”: from add-on to feature
If your job title is “Product Manager”, chances are you work in software. But product management principles apply to all products – even something as simple as a piece of metal that blocks air....